Product Neutral

FocusMicro delivers product neutral security solutions to customers around the world. "Product Neutral" can mean many things to different people. At FocusMicro, product neutral means that we will deliver, install, maintain and repair security systems and components without regard or prejudice for the manufacturer or supplier. Our commitment is not to any specific brand or model of security equipment but rather our commitment is to our customers.

There are several reasons why FocusMicro delivers product neutral security systems and components:

• We deliver product neutral solutions because we can. We have an extraordinarily broad based staff of technicians and engineers who are intimately familiar with the equipment of all of the major security equipment manufacturers worldwide. No other security company has the depth and breadth of expertise on current and older products, enabling FocusMicro personnel to provide intelligent integration, maintenance and training to customers.
• The security industry has experienced a technical revolution over the past several years, resulting in many large security installations populated with equipment from a variety of manufacturers. This lead to LP managers developing specific brand preferences or, simply trying to stop the profusion of new manufacturers and product diversification within their organization. These are informed choices that FocusMicro respects. Our commitment is to our customers, analyzing their situations and helping them to make informed, practical decisions. The best decisions for our customers don't always include FocusMicro branded products.
• Many customers have a strong embedded base of equipment from a select group of manufacturers. In instances like this, customers can leverage a strategy of brand consistency to minimize training costs, minimize spare parts cache requirements and maximize cross-platform data sharing. In short, the ROI of new equipment acquisition will be faster.

The product neutral strategy is a reflection of FocusMicro's commitment to building and maintaining strong customer relationships. By making intelligent recommendations and utilizing products from competing companies, FocusMicro demonstrates not only its strong customer orientation, but also the depth of its technical expertise as well.

Other companies in the security industry have also announced a product neutral strategy for customers, but these haven't borne up well under close inspection. Many such companies apply such a high markup on their competitors' products that their product neutral position is effectively negated. FocusMicro's commitment to their customers has been demonstrated with their ability to deliver products from any manufacturer at competitive prices.